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别错过,2020五大赚钱机会,越是困难时期越能赚大钱!(深度)

副业资讯 2020-12-18 23:14:35 别错过,2020五大

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作者 | 水木然

来源 |水木然学社(ID:smr8700)

169. Don't let yesterday use up too much of today. 别留念昨天了,把握好今天吧。(Will Rogers) 170. If you are not brave enough, no one will back you up. 你不勇敢,没人替你坚强。171. If you don't build your dream, someone will hire you to build theirs. 如果你没有梦想,那么你只能为别人的梦想打工。172. Beauty is all around, if you just open your heart to see. 只要你给自己机会,你会发现你的世界可以很美丽。173. The difference in winning and losing is most often...not quitting. 赢与输的差别通常是--不放弃。(华特·迪士尼) 174. I am ordinary yet unique. 我很平凡,但我独一无二。175. I like people who make me laugh in spite of myself. 我喜欢那些让我笑起来的人,就算是我不想笑的时候。176. Image a new story for your life and start living it. 为你的生命想一个全新剧本,并去倾情出演吧!177. I'd rather be a happy fool than a sad sage. 做个悲伤的智者,不如做个开心的傻子。178. The future belongs to those who believe in the beauty of their dreams. 未来属于那些相信梦想之美的人。(埃莉诺·罗斯福) 179. Even if you get no applause, you should accept a curtain call gracefully and appreciate your own efforts. 即使没有人为你鼓掌,也要优雅的谢幕,感谢自己的认真付出。180. Don't let dream just be your dream. 别让梦想只停留在梦里。181. A day without laughter is a day wasted. 没有笑声的一天是浪费了的一天。(卓别林) 182. Travel and see the world; afterwards, you will be able to put your concerns in perspective. 去旅行吧,见的世面多了,你会发现原来在意的那些结根本算不了什么。183. The key to acquiring proficiency in any task is repetition. 任何事情成功关键都是熟能生巧。《生活大爆炸》 184. You can be happy no matter what. 开心一点吧,管它会怎样。185. A good plan today is better than a perfect plan tomorrow. 今天的好计划胜过明天的完美计划。186. Nothing is impossible, the word itself says 'I'm possible'! 一切皆有可能!“不可能”的意思是:“不,可能。”(奥黛丽·赫本) 187. Life isn't fair, but no matter your circumstances, you have to give it your all. 生活是不公平的,不管你的境遇如何,你只能全力以赴。188. No matter how hard it is, just keep going because you only fail when you give up. 无论多么艰难,都要继续前进,因为只有你放弃的那一刻,你才输了。 When Paul Jobs was mustered out of the Coast Guard after World War II, he made a wager with his crewmates. They had arrived in San Francisco, where their ship was decommissioned, and Paul bet that he would find himself a wife within two weeks. He was a taut, tattooed engine mechanic, six feet tall, with a passing resemblance to James Dean. But it wasn’t his looks that got him a date with Clara Hagopian, a sweet-humored daughter of Armenian immigrants. It was the fact that he and his friends had a car, unlike the group she had originally planned to go out with that evening. Ten days later, in March 1946, Paul got engaged to Clara and won his wager. It would turn out to be a happy marriage, one that lasted until death parted them more than forty years later. Paul Reinhold Jobs had been raised on a dairy farm in Germantown, Wisconsin. Even though his father was an alcoholic and sometimes abusive, Paul ended up with a gentle and calm disposition under his leathery exterior. After dropping out of high school, he wandered through the Midwest picking up work as a mechanic until, at age nineteen, he joined the Coast Guard, even though he didn’t know how to swim. He was deployed on the USS General M. C. Meigs and spent much of the war ferrying troops to Italy for General Patton. His talent as a machinist and fireman earned him commendations, but he occasionally found himself in minor trouble and never rose above the rank of seaman. Clara was born in New Jersey, where her parents had landed after fleeing the Turks in Armenia, and they moved to the Mission District of San Francisco when she was a child. She had a secret that she rarely mentioned to anyone: She had been married before, but her husband had been killed in the war. So when she met Paul Jobs on that first date, she was primed to start a new life. Clara, however, loved San Francisco, and in 1952 she convinced her husband to move back there. They got an apartment in the Sunset District facing the Pacific, just south of Golden Gate Park, and he took a job working for a finance company as a “repo man,” picking the locks of cars whose owners hadn’t paid their loans and repossessing them. He also bought, repaired, and sold some of the cars, making a decent enough living in the process. There was, however, something missing in their lives. They wanted children, but Clara had suffered an ectopic pregnancy, in which the fertilized egg was implanted in a fallopian tube rather than the uterus, and she had been unable to have any. So by 1955, after nine years of marriage, they were looking to adopt a child. Like Paul Jobs, Joanne Schieble was from a rural Wisconsin family of German heritage. Her father, Arthur Schieble, had immigrated to the outskirts of Green Bay, where he and his wife owned a mink farm and dabbled successfully in various other businesses, including real estate and photoengraving. He was very strict, especially regarding his daughter’s relationships, and he had strongly disapproved of her first love, an artist who was not a Catholic. Thus it was no surprise that he threatened to cut Joanne off completely when, as a graduate student at the University of Wisconsin, she fell in love with Abdulfattah “John” Jandali, a Muslim teaching assistant from Syria. Jandali was the youngest of nine children in a prominent Syrian family. His fat星,使地球处于一个椭圆轨道中运行,并且与太阳保持适当距离,适宜生命繁衍。当土星轨道倾斜20度将使地球轨道比金星轨道更接近太阳,同时,这将导致火星完全离开太阳系。[52] 土星是已知唯一密度小于水的行星,假如能够将土星放入一个巨大的浴池之中,它将可以漂浮起来。土星有一个巨大的磁气圈和一个狂风肆虐的大气层,赤道附近的风速可达1800千米/时。在环绕土星运行的31颗卫星中间,土卫六是最大的一颗,比水星和月球还大,也是太阳系中唯一拥有浓厚大气层的卫星。[53] 天王星是离太阳第七颗行星,51118km。体积约为地球的65倍,在九大行星中仅次于木星和土星。天王星的大气层中83%是氢,15%为氦,2%为甲烷以及少量的乙炔和碳氢化合物。上层大气层的甲烷吸收红光,使天王星呈现蓝绿色。大气在固定纬度集结成云层,类似于木星和土星在纬线上鲜艳的条状色带。天王星云层的平均温度为零下193摄氏度。质量为8.6810±13×10²⁵kg,相当于地球质量的14.63倍。密度较学联合会大会24日投票决定,不再将传统九大行星之一的冥王星视为行星,而将其列入“矮行星”。大会通过的决议规定,“行星”指的是围绕太阳运转、自身引力足以克服其刚体力而使天体呈圆球状、能够清除其轨道附近其他物体的天体。在太阳系传统的“九大行星”中,只有水星、金星、地球、火星、木星、土星、天王星和海王星符合这些要求。冥王星由于其轨道与海王星的轨道相交,不符合新的行星定义,因此被自动降级为“矮行星”。[59] 冥王星的表面温度大概在-238到-228℃之间。冥王星的成份由70%岩石和30%冰水混合而成的。地表上光亮的部分可能覆盖着一些固体氮以及少量 卫星拍月球经过地球,可见清晰月球背面 卫星拍月球经过地球,可见清晰月球背面 [60] 的固体甲烷和一氧化碳,冥王星表面的黑暗部分可能是一些基本的有机物质或是由宇宙射线引发的光化学反应。冥王星的大气层主要由氮和少量的一氧化碳及甲烷组成。大气极其稀薄,地面压强只有少量微帕。[61] 地球是离太阳第三颗行星,是我们人类的家乡,尽管地球是太阳系中一颗普通的行星,但它在许多方面都是独一无二的。比如,它是太阳系中唯一一颗面积大部分被水覆盖的行星,也是目前所知唯一一颗有生命存在的星球。质量M=5.9742 ×10^24 公斤,表面温度:t = - 30 ~ +45。[62] 英国科研人员在《天体生物学》杂志上报告说,如果没有小行星撞击等可能剧烈改变环境的事件发生,地球适宜人类居住的时间还剩约17.5亿年,不过人为造成的气候变化可能缩短这一时间。[63] 彗星是由灰尘和冰块组成的太阳系中的一类小天体,绕日运动。[64] 科学家使用探测器对彗星的化学遗留物进行分析,发现其主要成份为氨、甲烷、硫化氢、氰化氢和甲醛。科学家得出结论称,彗星的气味闻起来像是臭鸡蛋、马尿、酒精和苦杏仁的气味综合。[65-66] “67P/楚留莫夫-格拉希门克”彗星 “67P/楚留莫夫-格拉希门克”彗星 [67] 在太阳系的周围还包裹着一个庞大的“奥尔特云”。星云内分布着不计其数的冰块、雪团和碎石。其中的某些会受太阳引力影响飞入内太阳系,这学说,在原有的轨道(或称小天体轨道)上又增加了更多的天体运行轨道。这一模式称每颗行星都沿着一个小轨道作圆周运行,而小轨道又沿着该行星的大轨道绕地球作圆周运动。几百年之后,这一模式的漏洞越来越明显。科学家们又在这个模式上增加了许多轨道,行星就这样沿着一道又一道的轨道作圆周运动。哥白尼想用“现代”(16世纪的)技术来改进托勒密的测量结果,以期取消一些小轨道。在长达近20年的时间里,哥白尼不辞辛劳日夜测量行星的位置,但其测量获得的结果仍然与托勒密的天体运行模式没有多少差别。哥白尼想知道在另一个运行着的行星上观察这些行星的运行情况会是什么样的。基于这种设想,哥白尼萌发了一个念头:假如地球在运行中,那么这些行星的运行看上去会是什么情况呢?这一设想在他脑海里变得清晰起来了。一年里,哥白尼在不同的时间、不同的距离从地球上观察行星,每一个行星的情况都不相同,这是他意识到地球不可能位于星星轨道的中心。经过20年的观测,哥白尼发现唯独太阳的周年变化不明显。这意味着地球和太阳的距离始终没有改变。如果地球不是宇宙的中心,那么宇宙的中心就是太阳。的发现才使牛顿有能力确定运动定律和万有引力定律。哥白尼的日心宇宙体系既然是时代的产物,它就不能不受到时代的限制。反对神学的不彻底性,同时表现在哥白尼的某些观点上,他的体系是存在缺陷的。哥白尼所指的宇宙是局限在一个小的范围内的,具体来说,他的宇宙结构就是今天我们所熟知的太阳系,即以太阳为中心的天体系统。宇宙既然有它的中心,就必须有它的边界,哥白尼虽然否定了托勒玫的“九重天”,但他却保留了一层恒星天,尽管他回避了宇宙是否有限这个问题,但实际上他是相信恒星天球是宇宙的“外壳”,他仍然相信天体只能按照所谓完美的圆形轨道运动,所以哥白尼的宇宙体系,仍然包含着不动的中心天体。但是作为近代自然科学的奠基人,哥白尼的历史功绩是伟大的。确认地球不是宇宙的中心,而是行星之一,从而掀起了一场天文学上根本性的革命,是人类探求客观真理道路上的里程碑。哥白尼的伟大成就,不仅铺平了通向近代天文学的道路,而且开创了整个自然界科学向前迈进的新时代。从哥白尼时代起,脱离教会束缚的自然科学和哲学开始获得飞跃的发展。哥白尼的科学成就,是他所处时代的产物,又转过来推动了时代的发展。顺应时代变化 十五、六世纪的欧洲,正是从封建社会向资本主义社会转变的关键时期,在这一二百年间,社会发生了巨大的变化。14世纪ndali soon after. She held out hope, she would later tell family members, sometimes tearing up at the memory, that once they were married, she could get their 别让梦想只停留在梦里。181. A day without laughter is a day wasted. 没有笑声的一天是浪费了的一天。(卓别林) 182. Travel and see the world; afterwards, you will be able to put your concerns in perspective. 去旅行吧,见的世面多了,你会发现原来在意的那些结根本算不了什么。183. The key to acquiring proficiency in any task is repetition. 任何事情成功关键都是熟能生巧。《生活大爆炸》 184. You can be happy no matter what. 开心一点吧,管它会怎样。baby boy back. Arthur Schieble died in August 1955, after the adoption was finalized. Just after Christmas that year, Joanne and Abdulfattah were married in St. Philip the Apostle Catholic Church in Green Bay. He got his PhD in international politics the next year, and then they had another child, a girl named Mona. After she and Jandali divorced in 1962, Joanne embarked on a dreamy and peripatetic life that her daughter, who grew up to become the acclaimed novelist Mona Simpson, would capture in her book Anywhere but Here. Because Steve’s adoption had been closed, it would be twenty years before they would all find each other. Steve Jobs knew from an early age that he was adopted. “My parents were very open with me about that,” he recalled. He had a vivid memory of sitting on the lawn of his house, when he was six or seven years old, telling the girl who lived across the street. “So does that mean your real parents didn’t want you?” the girl asked. “Lightning bolts went off in my head,” according to Jobs. “I remember running into the house, crying. And my parents said, ‘No, you have to understand.’ They were very serious and looked me straight in the eye. They said, ‘We specifically picked you out.’ Both of my parents said that and repeated it slowly for me. And they put an emphasis on every word in that sentence.” Abandoned. Chosen. Special. Those concepts became part of who Jobs was and how he regarded himself. His closest friends think that the knowledge that he was given up at birth left some scars. “I think his desire for complete control of whatever he makes derives directly from his personality and the fact that he was abandoned at birth,” said one longtime colleague, Del Yocam. “He wants to control his environment, and he sees the product as an extension of himself.” Greg Calhoun, who became close to Jobs right after college, saw another effect. “Steve talked to me a lot about being abandoned and the pain that caused,” he said. “It made him independent. He followed the beat of a different drummer, and that came from being in a different world than he was born into.” Later in life, when he was the same age his biological father had been when he abandoned him, Jobs would father and abandon a child of his own. (He eventually took responsibility for her.) Chrisann Brennan, the mother of that child, said that being put up for adoption left Jobs “full of broken glass,” and it helps to explain some of his behavior. “He who is abandoned is an abandoner,” she said. Andy Hertzfeld, who worked with Jobs at Apple in the early 1980s, is among the few who remained close to both Brennan and Jobs. “The key question about Steve is why he can’t control himself at times from being so reflexively cruel and harmful to some people,” he said. “That goes back to being abandoned at birth. The real underlying problem was the theme of abandonment in Steve’s life.” Jobs dismissed this. “There’s some notion that because I was abandoned, I worked very hard so I could do well and make my parents wish they had me back, or some such nonsense, but that’s ridiculous,” he insisted. “Knowing I was adopted may have made me feel more independent, but I have never felt abandoned. I’ve always felt special. My parents made me feel special.” He would later bristle whenever anyone referred to Paul and Clara Jobs as his “adoptive” parents or implied that they were not his “real” parents. “They were my parents 1,000%,” he said. When speaking about his biological parents, on the other hand, he was curt: “They were my sperm and egg bank. That’s not harsh, it’s just the way it was, a sperm bank thing, nothing more.” Silicon Valley The childhood that Paul and Clara Jobs created for their new son was, in many ways, a stereotype of the late 1950s. When Steve was two they adopted a girl they named Patty, and three years later they moved to a tract house in the suburbs. The finance company where Paul worked as a repo man, CIT, had transferred him down to its Palo Alto office, but he could not afford to live there, so they landed in a subdivision in Mountain View, a less expensive town just to the south. There Paul tried to pass along his love of mechanics and cars. “Steve, this is your workbench now,” he said as he marked off a section of the table in their garage. Jobs remembered being impressed by his father’s focus on craftsmanship. “I thought my dad’s sense of design was pretty good,” he said, “because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him.” Fifty years later the fence still surrounds the back and side yards of the house in Mountain View. As Jobs showed it off to me, he caressed the stockade panels and recalled a lesson that his father implanted deeply in him. It was important, his father said, to craft the backs of cabinets and fences properly, even though they were hidden. “He loved doing things right. He even cared about the look of the parts you couldn’t see.” His father continued to refurbish and resell used cars, and he festooned the garage with pictures of his favorites. He would point out the detailing of the design to his son: the lines, the vents, the chrome, the trim of the seats. After work each day, he would change into his dungarees and retreat to the garage, often with Steve tagging along. “I figured I could get him nailed down with a little mechanical ability, but he really wasn’t interested in getting his hands dirty,” Paul later recalled. “He never really cared too much about m189. It requires hard work to give off an appearance of effortlessness. 你必须十分努力,才能看起来毫不费力。190. Life is like riding a bicycle.To keep your balance,you must keep moving. 人生就像骑单车,只有不断前进,才能保持平衡。(爱因斯坦) 191. Be thankful for what you have.You'll end up having more. 拥有一颗感恩的心,最终你会得到更多。192. Beauty is how you feel inside, and it reflects in your eyes. 美是一种内心的感觉,并反映在你的眼睛里。(索菲亚·罗兰) 193. Friendship doubles your joys, and divides your sorrows. 朋友的作用,就是让你快乐加倍,痛苦减半。194. When you long for something sincerely, the whole world will help you. 当你真心渴望某样东西时,整个宇宙都会来帮忙。echanical things.” “I wasn’t that into fixing cars,” Jobs admitted. “But I was eager to hang out with my dad.” Even as he was growing more aware that he had been adopted, he was becoming more attached to his father. One day when he was about eight, he discovered a photograph of his father from his time in the Coast Guard. “He’s in the engine room, and he’s got his shirt off and looks like James Dean. It was one of those Oh wow moments for a kid. Wow, oooh, my parents were actually once very young and really good-looking.” Through cars, his father gave Steve his first exposure to electronics. “My dad did not have a deep understanding of electronics, but he’d encountered it a lot in automobiles and other things he would fix. He showed me the rudiments of electronics, and I got very interested in that.” Even more interesting were the trips to scavenge for parts. “Every weekend, there’d be a junkyard trip. We’d be looking for a generator, a carburetor, all sorts of components.” He remembered watching his father negotiate at the counter. “He was a good bargainer, because he knew better than the guys at the counter what the parts should cost.” This helped fulfill the pledge his parents made when he was adopted. “My college fund came from my dad paying $50 for a Ford Falcon or some other beat-up car that didn’t run, working on it for a few weeks, and selling it for $250—and not telling the IRS.” The Jobses’ house and the others in their neighborhood were built by the real estate developer Joseph Eichler, whose company spawned more than eleven thousand homes in various California subdivisions between 1950 and 1974. Inspired by Frank Lloyd Wright’s vision of simple modern homes for the American “everyman,” Eichler built inexpensive houses that featured floor-to-ceiling glass walls, open floor plans, exposed post-and-beam construction, concrete slab floors, and lots of sliding glass doors. “Eichler did a great thing,” Jobs said on one of our walks around the neighborhood. “His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people. They had awesome little features, like radiant heating in the floors. You put carpet on them, and we had nice toasty floors when we were kids.” Jobs said that his appreciation for Eichler homes instilled in him a passion for making nicely designed products for the mass market. “I love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out the clean elegance of the houses. “It was the original vision for Apple. That’s what we tried to do with the first Mac. That’s what we did with the iPod.” Across the street from the Jobs family lived a man who had become successful as a real estate agent. “He wasn’t that bright,” Jobs recalled, “but he seemed to be making a fortune. So my dad thought, ‘I can do that.’ He worked so hard, I remember. He took these night classes, passed the license test, and got into real estate. Then the bottom fell out of the market.” As a result, the family found itself financially strapped for a year or so while Steve was in elementary school. His mother took a job as a bookkeeper for Varian Associates, a company that made scientific instruments, and they took out a second mortgage. One day his fourth-grade teacher asked him, “What is it you don’t understand about the universe?” Jobs replied, “I don’t understand why all of a sudden my dad is so broke.” He was proud that his father never adopted a servile attitude or slick style that may have made him a better salesman. “You had to suck up to people to sell real estate, and he wasn’t good at that and it wasn’t in his nature. I admired him for that.” Paul Jobs went back to being a mechanic. His father was calm and gentle, traits that his son later praised more than emulated. He was also resolute. Jobs described one exampl What made the neighborhood different from the thousands of other spindly-tree subdivisions across America was that even the ne’er-do-wells tended to be engineers. “When we moved here, there were apricot and plum orchards on all of these corners,” Jobs recalled. “But it was beginning to boom because of military investment.” He soaked up the history of the valley and developed a yearning to play his own role. Edwin Land of Polaroid later told him about being asked by Eisenhower to help build the U-2 spy plane cameras to see how real the Soviet threat was. The film was dropped in canisters and returned to the NASA Ames Research Center in Sunnyvale, not far from where Jobs lived. “The first computer terminal I ever saw was when my dad brought me to the Ames Center,” he said. “I fell totally in love with it.” Other defense contractors sprouted nearby during the 1950s. The Lockheed Missiles and Space Division, which built submarine-launched ballistic missiles, was founded in 1956 next to the NASA Center; by the time Jobs moved to the area four years later, it employed twenty thousand people. A few hundred yards away, Westinghouse built facilities that produced tubes and electrical transformers for the missile systems. “You had all these military companies on the cutting edge,” he recalled. “It was mysterious and high-tech and made living here very exciting.” In the wake of the defense industries there arose a booming economy based on technology. Its roots stretched back to 1938, when David Packard and his new wife moved into a house in Palo Alto that had a shed where his friend Bill Hewlett was soon ensconced. The house had a garage—an appendage that would prove both useful and iconic in the valley—in which they tinkered around until they had their first product, an audio oscillator. By the 1950s, Hewlett-Packard was a fast-growing company making technical instruments. Fortunately there was a place nearby for entrepreneurs who had outgrown their garages. In a move that would help transform the area into the cradle of the tech revolution, Stanford University’s dean of engineering, Frederick Terman, created a seven-hundred-acre industrial park on university land for private companies that could commercialize the ideas of his students. Its first tenant was Varian Associates, where Clara Jobs worked. “Terman came up with this great idea that did more than anything to cause the tech industry to grow up here,” Jobs said. By the time Jobs was ten, HP had nine thousand employees and was the blue-chip company where every engineer seeking financial stability wanted to work. The most important technology for the region’s growth was, of course, the semiconductor. William Shockley, who had been one of the inventors of the transistor at Bell Labs in New Jersey, moved out to Mountain View and, in 1956, started a company to build transistors using silicon rather than the more expensive germanium that was then commonly used. But Shockley became increasingly erratic and abandoned his silicon transistor project, which led eight of his engineers—most notably Robert Noyce and Gordon Moore—to break away to form Fairchild Semiconductor. That company grew to twelve thousand employees, but it fragmented in 1968, when Noyce lost a power struggle to become CEO. He took Gordon Moore and founded a company that they called Integrated Electronics Corporation, which they soon smartly abbreviated to Intel. Their third employee was Andrew Grove, who later would grow the company by shifting its focus from memory chips to microprocessors. Within a few years there would be more than fifty companies in the area making semiconductors. The exponential growth of this industry was correlated with the phenomenon famously discovered by Moore, who in 1965 drew a graph of the speed of integrated circuits, based on the number of transistors that could be placed on a chip, and showed that it doubled about every two years, a trajectory that could be expected to continue. This was reaffirmed in 1971, when Intel was able to etch a complete central processing unit onto one chip, the Intel 4004, tronic amplifier. “So I raced home, and I told my dad that he was wrong.” “No, it needs an amplifier,” his father assured him. When Steve protested otherwise, his father said he was crazy. “It can’t work without an amplifier. There’s some trick.” “I kept saying no to my dad, telling him he had to see it, and finally he actually walked down with me and saw it. And he said, ‘Well I’ll be a bat out of hell.’” Jobs recalled the incident vividly because it was his first realization that his father did not know everything. Then a more disconcerting discovery began to dawn on him: He was smarter than his parents. He had always admired his father’s competence and savvy. “He was not an educated man, but I had always thought he was pretty damn smart. He didn’t read much, but he could do a lot. Almost everything mechanical, he could figure it out.” Yet the carbon microphone incident, Jobs said, began a jarring process of realizing that he was in fact more clever and quick than his parents. “It was a very big moment that’s burned into my mind. When I realized that I was smarter than my parents, I felt tremendous shame for having thought that. I will never forget that moment.” This discovery, he later told friends, along with the fact that he was adopted, made him feel apart—detached and separate—from both his family and the world. Another layer of awareness occurred soon after. Not only did he discover that he was brighter than his parents, but he discovered that they knew this. Paul and Clara Jobs were loving parents, and they were willing to adapt their lives to suit a son who was very smart—and also willful. They would go to great lengths to accommodate him. And soon Steve discovered this fact as well. “Both my parents got me. They felt a lot of responsibility once they sensed that I was special. They found ways to keep feeding me stuff and putting me in better schools. They were willing to defer to my needs.” So he grew up not only with a sense of having once been abandoned, but also with a sense that he was special. In his own mind, that was more important in the formation of his personality. School Even before Jobs started elementary school, his mother had taught him how to read. This, however, led to some problems once he got to school. “I was kind of bored for the first few years

很多人说最近这两年生意越来越难做,那是因为他们在拿着旧地图寻找明天的太阳。尤其是这次疫情的突发,让很多企业加速倒下,同时也让很多企业加速成长,中国的商业正步入万象更新的阶段,有大破才有大立,建设与破坏必定同在。我归纳了中国未来的五大红利,此文不长,但非常有价值,你可以读得慢一点,戒骄戒躁。首先,我们从直播泡沫的破灭开始说起:一场泡沫的破灭几个月前,罗永浩的第一场直播,营业额是1.68亿,将直播带货推向了最高潮,一时间无数大小企业都一头扎进来搞直播,全面直播的风潮迅速掀起。而前几天罗永浩做的一场直播,营业额只有500万……从1.68亿到500万,暴跌了97%。而且最近越来越多的关于直播造假/刷单的新闻都被曝光了出来,包括很多知名的明星……随着越来越多的直播造假被曝光,人们终于开始客观冷静的看待直播。我经常说:99%的人都活在假象里,很多人迷信直播和短视频,以为靠这个就能轻易带货赚钱,再加上传统销售手段效果越来越差,于是病急乱投医,马上去找所谓的名人去直播卖货,这种人/企业就是最典型的韭菜。直播泡沫的破灭,让大家终于发现一个道理:只靠新概念是救不了自己的。大家有没有发现一个规律:这10年以来,我们不断地追各种新概念,比如互联网思维、o2o、社群、区块链、直播等等。其实直播也好,短视频也好,互联网也好,区块链也好,这些新鲜事物都是只是一个工具,只要解决不了自己价值的问题,再先进的工具都没有用。中国社会有个规律:每年都会有一个新概念冒出来,然后会被很多投机者和骗子率先利用,变现自己的贪婪。当然,他们很快就会把这些新概念搞臭,然后就扔掉,就像尿壶。比如:“

2012年,他们是“互联网思维”的信徒;

2013年,他们自诩为“微商大咖”;

2014年,他们强调自己做的是“o2o”;

2015年,他们追捧“资本运作”;

2016年,他们干起了“P2P”;

2017年,他们开始疯炒“虚拟货币”;

2018年,他们大张旗鼓干起了“区块链”;

2019年,他们开始玩起了”短视频“;

2020年,他们都去开了”直播“。

的确,我们总是在外求,总是迷恋新概念,总是在外面不断地找机会救自己,却从不愿意往内求,去面对自己真实的问题:其实对于普通人来说,他们要解决的核心是如何成为罗永浩和董明珠的问题,而不是赶紧去直播的问题;对于商家来说,他们要解决的核心问题是如何打造品牌和IP的问题,而不是如何找明星去卖货的问题。其实商业的本质很简单,无非就是给自己的客户提供独有价值的东西(服务或产品),同时实现自己的收益(副产品)。我们获得收益的多少,只取决于我们提供价值的大小,而和其他任何因素都无关,商业正在越来越接近这个逻辑。

没错,2020年就是中国的价值回归之年,也是下一个商业元年,那么未来的商业逻辑是什么样的?我们来看一下未来商业5大逻辑结构:

1、最好的出路是“IP化”

做产品的朋友要注意了,无论你是做什么产品的,产品有多好,接下来都会遇到一个核心问题。你们都会被一种人剥削,就是那些掌握大量用户(粉丝/会员)的人,比如网红/主播/大V等等。究其本质,商业的权力发生了转移,从“生产方”转移到“消费方”。之前是谁有“产品”谁是老大,现在是谁有“用户”谁是老大,谁才能掌握商业主动权。这个社会早就不缺物质产品了,产能过剩都提了很多年了,社会上的好东西太多了,卖不出去烂在家里的也有很多。因此,未来只有一个出路,就是做自己的影响力,打造自己的IP,因为未来人是跟着人走,而不是跟着产品走,商业的重心已经由“产品”转移到了“人”,未来谁能聚人,谁才能掌握商业主动权。未来没有IP的产品一定没有前途。做网红,搞直播,确实是做IP的出路,但是不能为了直播而直播,直播只是你传递价值是工具和手段。如果不能明确自己的价值输出问题,再先进的工具都没有用。 假使你能像谐星一样,恶心自己娱乐别人,那也是一种娱乐价值,让别人放松/大笑,关键问题你有这个能力吗?如果没有,你直播给大家带来的究竟是什么价值?没人愿意在那里一直看你尬聊。互联网上那么多各种搞怪,哗众取宠的人太多,但最终能真正能打造成影响力(IP)的却寥寥无几,大部分即便靠运气获得了关注,也只是一阵风,很快就过去了。大家要记住一句话:只有那些能影响别人大脑的人,才可以常盛不衰,才能打造真正的IP。否则都是此一时彼一时,就像李家琦/薇亚取代张大奕/雪梨一样,未来也会有人取代李家琦和薇亚。从来只见新人笑,有谁见到旧人哭?风水轮流转,各领风骚一两年,这就是互联网的特征。如果你只靠单纯的娱乐,搞怪,恶搞,模仿等等套路走红,最终都只能被当成笑话看看,别人即使来关注,也只是来围观你一下,这并不能代表你走进大家心里,真正地被大家铭记。围观和被铭记是两个概念。 真正能被大家铭记并且引领大众思潮的,是那些能触及别人灵魂的人。有句话说的好,触及灵魂比触及利益还难,说的就是这个道理,这需要你有强大的思想武器。世界最难的事就两个:“

第一个是把自己思想灌入别人的大脑里

第二个是把别人的钱拿到自己的口袋里

而这两件事是相辅相成的,先有第一点再有第二点,这也是未来商业的不二法门。明白了以上这个道理,再去搞直播,才能真正的成功。直播未来必定是常态,也是大趋势。但是90%的人都将成为炮灰。2、最值钱的是“消费数据”今年疫情以来,大大小小各种商家,都转战电商,都转战直播和线上,最终就会形成一个结果,那就是更加激烈的价格战。而线上购物的最大特点就是比价特别方便,PC时代有淘宝,移动时代又诞生了拼多多。他们的诞生使比价变得更容易,让价格因素成为购物的决定性因素。尤其还有一种情况在发生,现在国外形势非常不好,市场急速萎缩,于是出口转内销的企业也会更多,这些企业也好一起跟着转战国内的线上,可以预见:今后的价格战会更激烈血腥,几乎全是肉搏战!那些做产品的朋友,一定要提前做好准备。我早就说:未来我们不能再靠产品挣钱了,产品只是你体现价值的载体,未来的产品利润都会归零,甚至是负利润的。大家一定要记住一句话:未来最值钱的不是产品,而是“消费数据”,什么是“消费数据”?比如用户信息,会员库,粉丝等等。谁掌握了大量消费数据,谁掌握了主动权。未来会有很多商家会用低利润(甚至0利润/负利润)的产品去交换“消费数据”,吸引大家聚集而来,然后利用另外一套隐含的逻辑去挣钱,比如书店之前都是靠卖书挣钱,现在书都是免费送的,却可以开读书会挣钱了,开读书会的本质就是在经营“用户”啊,而卖书的本质是在经营产品。从经营产品到经营用户,是商业的一场大升级!未来商业的重心不再是产品,而是用户。再比如,现在很多4S店也不靠卖车挣钱了,只能依靠后期服务(比如保养)去挣钱。之前商家都是靠产品利润挣钱,现在的商家都是靠经营用户和服务挣钱。未来随着社会物质产品的极大丰富,很多产品甚至都是免费提供的,因为商家需要掌握大量消费者才能挣钱。比如小米就是这样的,首先它的产品性价比都很高,最关键的是小米根本还不靠产品挣钱,而是靠自己的用户生态挣钱,用户生态就是“消费大数据”。因此,现在最赚钱的都是各大平台,而商家只能挣到辛苦钱。因为“消费数据”都集中到了平台手里,商家仅能掌握自己的“消费数据”(自己的消费者/会员等等),这在平台面前是不值一提的。有了消费大数据,平台可以精准的追踪每一个消费者的需求,可以精准的计算每一个商家的利润,商家和消费者都是平台的一个棋子而已。比如前段时间,广东的餐饮商家联合起来反抗美团的压榨,就是因为商家的脖子虽然被平台卡牢,他们也不会卡死你,只给你留一个可以喘息的空间,让你疲于奔命,只能赚到基本的利润率,维持生存,永远停留在这种状态。总之,未来你能掌握多少消费数据,就能掌握多少商业主动权。未来是消费者决定一切,一切都是以消费者的意志为转移。消费者开始用脚投票,掌握商业的主动权。未来商业的重心就是无限的讨好这些消费者,我们可以称这种变化为商业的“消费者主义”。3、产品的品牌化未来没有品牌,永远只能赚到辛苦钱。怎么做品牌呢?“答案”永远都比“问题”高一个维度。当我们提出一个问题的时候,要想找到这个问题的答案,必须将自己的立场升高一个维度,才能找到这个问题的答案。“

比“产品”高一个维度的是“品牌”,比“品牌”高一个维度的是“文化”,因此,做“产品”要有“品牌”思维,做“品牌”要有“文化”思维。

我们经常提到一个传奇的词“降维打击”,什么叫降维打击?就是将自己升一个维度再去跟对手抗衡,那是战无不胜的。商业的“暴利时代”虽然过去了,但是“厚利时代”到来了,这个厚利的载体就是品牌,就是文化。为什么现在全球的大牌(奢侈品)大多发源于欧洲呢?因为这些大牌起源的时候(欧洲文艺复兴之后),当时资本主义刚刚统领全球,欧洲是全球文化的引领者,也是先进生产力的代表者,强势文化造就了强势的品牌,引领了全球。而在今后,中国的文化不再是弱势文化了,而是强势文化了,伴随着中国经济的崛起和文化的强势输出,必然会诞生一批品牌,这是接下来最大的商业机会,而且其中一定会有品牌成为中国文化崛起的象征。其实“人”也好,“产品”也好,“IP”也好,都是文化的产物。我们现在要做社群,要做品牌,要打造IP,这些东西背后是文化。未来如果不做文化,没有文化,基本上就是无路可走。未来,将有海量的品牌出现,这些品牌将非常善于聚合人,他们用内容和用户建立起强关联。他们懂得如何更好运用群众的力量,每一句话都蕴含了发动群众的艺术,引领大众的思潮,那种社会的价值观。4、供应链金融随着商业的繁荣,未来无论做什么,门槛都会越来越低,比如开直播/做短视频/摆地摊等等,未来是人人都可以有商铺/有产品/出作品的时代,这也是社会越来越公平的表现。也因此,未来的竞争会越来越充分,而当竞争绝对充分的时候,一切利润都会无限接近于0。因为同样的商品/服务/作品,只要你还有利润存在,一定会有商家卖得比你更便宜;或者一定有平台诞生,上面的东西更优惠。而且比价会越来越方便,永远都是全网最低价最受欢迎,这时就会有人低价抢市场,或者赔本赚吆喝,那么你该怎么办?产品利润无限趋近于0的时代,我们该靠什么挣钱?看看很多大公司吧,它们早就都不再靠产品挣钱了,而是要靠“供应链金融”挣钱,举个例子:比如小米靠的是消费数据赚钱,它把产品的性价比做到很高,杀死很多竞争对手,然后依托几千万用户做出了一个生态系统,衍生其它的赚钱模式,把利润往后延。这时可以杀死一大批传统型企业。再比如像海尔/美的这样的传统制造型企业,也可以做“供应链金融”了,什么是供应链金融?其实就是把下游经销商的现金流把控住,你如果周转不开我来帮你,但是你要付利息给我,这就导致本来就利润微薄的下游商家们,纯利润更低了。当然了,像阿里巴巴/美团这种互联网巨头也早就在布局供应链金融了,既有面对大众消费者(C端)的金融产品,比如支付宝的花呗/借呗,美团的新功能“月付”。也有面对商家(B端)的金融产品等等,滴滴/神州这种也有自己的金融产品了,比如先充值再打车(给你一定优惠),这使大家的现金流被它们控制,利润越来越多的被平台拿走。未来只有金融,甚至是供应链金融才能挣到钱。任何企业和人都很难再靠某种产品赚钱,因为未来的生产也是全开放式的,你能生产出来某种产品,就有人会以更低的价格生产出来。必须纵向布局供应链,才能建立壁垒,形成竞争力。很多网红看上去有几百万粉丝,其实赚不到几个钱,为什么?因为她们不掌握产品供应链,更不可能布局供应链金融。5、纵队变成横队未来社会的供应链也将发生重大转变:我们都知道,在排队的时候,个头矮的人队长是看不见的,有没有小动作也是不清楚的。也容易出现塔罗牌的效应,其中一个环节死了就全盘皆输,这就是纵队。这个逻辑映射到供应链上是这样的:消费者面对的是渠道商,渠道商面对的是品牌商,品牌商面对的是生产商,生产商看的是技术,技术上面是资本,资本之上是金融,经过层层隔离,作为消费者想要看清整个产业链,是很困难的。可现在不同,信息越来越公开,无论你是哪一个环节,你的信息和你掌握的信息几乎都是公共的,于是纵队变成横队,队列横过来个头高矮就一眼能看清楚,大家一起来面对所有人,这时要想知道产品如何加工、或者哪个环节有问题,哪个环节在做小动作也会变得很容易,所以会形成自然淘汰。如图:开放化是整个世界的大势所趋,企业结构也是如此,你的股东、你的员工、你的渠道、你的商品往往都是打开的,让品牌共营,渠道共享,流量共联,我们必须适应在大庭广众之下展开工作。今后企业的边界和围墙将被彻底打开,企业不再是封闭的组织,而是成为包容性和扩展性很强的平台,开始互相越界、穿插和共享。总结一下:企业的结构也经历三个阶段的变化:“

第一个阶段:股东股东之间的关系(单边关系)

第二个阶段:股东和员工之间的关系(双边关系)

第三个阶段:股东,员工,和用户之间的关系(多边关系)

未来的公司,其边界都将被打开,因为成百上千的员工,以及成万上亿的用户都将参与进来,共同分享利润,参与决策。当你看穿这个逻辑之后,就会发现所有的公司都需要推翻重构。与此同时,你能赚多少钱基本上大家心里也都清楚,但是大家为什么还会让你去赚这个钱,因为大家认可你的价值,所以未来一定会进入到价值决定一切的状态,一定是专业的环节做专业的事情,你要成为无可取代的。当然,大家相互都认可对方可以去赚这个钱。只要你有技术,就能找到消费者;只要你有了钱,就可以找人去执行你的想法;只要你形成了模式就可以建立价值通路,然后再加上借助金融的力量,就可以做渠道通路。于是一项新的产业就出来了,未来的商业就是那么简单。各个环节都有各自的员工,做品牌的也有工人,技术都有IT的原因,做资本的人也要请人干活,这些人都是平行且独立的,大家都需要解决衣食住行,都是消费者,一切推动设定的运转。当然,既然纵队变横队了,那么谁站的离消费者越近,就越有发言权,当然也最有钱赚。未来就是消费者主义,用户主义。这就是未来的“商业命运共同体”,里面的个体(包括用户/消费者/股东等等)既能保持一定的独立性,又可以随时被聚合起来。,是一个循环流动的价值体系,每一个个体既是消费者也是创造者,大家各尽其才,各取所需。还是那句话:有大破才有大立,万物凋谢之日也是万物复苏之时。商业的逻辑大变天了,紧握旧地图找不到明天的太阳,固守旧思维发现不了新大陆。

万物皆有裂缝,那是光进来的地方。

项目哥说: 有时候大环境的趋势确实很重要,但是更重要的是一个人的思维,富人多数都是靠脑袋吃饭的。 真正的赚钱思维是:先做一个有钱人该做的事,然后顺便就有钱了!要会花钱才会赚钱。

一个韩国人,到了异国他乡,身无分文,但他此时看到了他梦寐以求的一套西装,他十分想买。但是,他没有钱,挣扎一番后,他决定借钱买下来。身穿着自己喜欢的名牌西装,整个人自信心十足,很快他就找到了一份销售工作,由于充满能量,他的业绩很不错,很快就赚到买西装的钱。最后,他还自己跳出来开公司,自己做了老板。当人们问他成功秘笈时,他说:“该花的钱,还是要花,投资自己永远都是最划算的。”

这个故事,是真人真事,大家都听过吗?你能得到什么启发?若你还没有看过,回复“穷小子”给你推送一篇《一个韩国穷小子用一套西装改变一生的故事》

缺钱的人,缺的不是钱,而是缺赚钱的能力和思维。

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标签:别错过 2

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